When potential clients are deciding whether to work with your company, there is a good chance they will visit your website before they ever speak with someone on your team. They may look through your services, read about your company, and visit your team or About page. This makes professional corporate headshots in San Jose an important part of the first impression your business makes.
Professional headshots help put a face to your company. Just as importantly, having a consistent style across your entire team can make your website look polished, organized, and established.
If your company is planning updated headshots, here are a few things to consider before scheduling your session.
Corporate Headshots in San Jose Help Create a Strong First Impression
Your website is often one of the first interactions someone has with your business. Before scheduling a consultation, requesting a quote, or contacting your company, potential clients may spend a few minutes learning about the people behind the business.
Your team headshots are part of that experience.
Professional corporate headshots in San Jose can help your employees look friendly, confident, and approachable. Instead of an employee photo feeling like an ID badge or quick snapshot, a professionally photographed headshot can give potential clients a better idea of the people they will actually be working with.
Headshots are also useful beyond your company website. Employees can use the same images for LinkedIn profiles, email signatures, company directories, presentations, speaking engagements, press releases, and other marketing materials.
LinkedIn also recommends using a recent, high-resolution profile image with a simple background. A professional headshot makes it much easier to maintain that polished appearance across multiple platforms.
Mismatched Headshots Can Make Your Website Feel Dated
One of the most common things I see on company websites is a team page with completely different types of headshots.
One employee may have a professionally photographed studio headshot. Another may have an outdoor photograph. Someone else may be photographed against an office wall, while another employee may have a cropped picture from several years ago.
Individually, some of these pictures may look perfectly fine.
Placed next to each other, however, they can make the team page feel inconsistent.
Consistent corporate headshots in San Jose give your website a much more cohesive appearance. The lighting, cropping, background, and overall style do not need to make every employee look identical, but the photographs should clearly look like they belong together.
Your employees can still show their individual personalities while maintaining a consistent look for your company.
Choose a Headshot Style You Can Easily Repeat
When planning company headshots, it is important to think beyond your current employees.
Chances are, your company is going to hire new team members over the next several years. If you choose a headshot style that is difficult to recreate, maintaining a consistent team page can become challenging.
This is one reason I recommend keeping corporate headshots relatively simple.
A solid white background is one of the easiest options to reproduce. It looks clean and professional, works well across different website designs, and can easily be recreated when new employees need headshots.
Another option is photographing employees against a simple background and adding the same natural-looking background to each image during the editing process. This can give the photographs a little more visual interest while still making the style easy to reproduce in the future.
Whichever approach you choose, consistency should be part of the plan from the beginning.
Think About Future Employees When Planning Corporate Headshots
Imagine scheduling headshots for 25 employees today.
Everything looks great on your website.
Six months later, you hire three new employees.
A year later, another five people join the company.
If the original headshots required a very specific office location, complicated lighting setup, seasonal outdoor background, or other element that cannot easily be recreated, matching those original photographs can become difficult.
A repeatable setup solves this problem.
When I photograph corporate headshots in San Jose, I recommend choosing a background, lighting style, crop, and overall look that we can reproduce later. New employees can then have their headshots taken without your company needing to organize an entirely new photography day for the whole team.
This makes maintaining your website much easier as your business grows.
Work With an Established Local Headshot Photographer
Consistency also comes from working with the same photographer whenever possible.
An established local headshot photographer can keep track of how your original images were photographed and edited. When a new employee joins your company, your photographer already knows the background, lighting, cropping, and overall style needed to match the rest of the team.
For growing businesses, this can be especially helpful.
Instead of searching for a new photographer every time someone needs a headshot, you have someone locally who can photograph new employees as needed.
Your original team may have been photographed during a larger on-site headshot day, while future employees can be photographed individually using the same general setup and editing style.
Keep Your Company Headshots Consistent as Your Business Grows
Professional headshots are a relatively small part of your website, but they can have a big impact on how your company presents itself.
If your current team page has a combination of older photographs, different backgrounds, inconsistent cropping, and images taken at different times, updating everyone at once gives you an opportunity to start fresh.
The best corporate headshots in San Jose are not only professional and flattering. They are also designed with the future in mind.
Choose a simple, repeatable style. Keep the lighting and backgrounds consistent. Work with a local photographer who can recreate the look when new employees join your company.
That way, whether your team has 10 employees today or 50 employees several years from now, your website can continue to look polished, professional, and cohesive.
If your company is looking to update its corporate headshots in San Jose, I photograph teams both at my San Jose studio and on location at offices throughout the Bay Area. Headshots can be photographed against a clean studio background or created with a consistent background that fits the look of your company.
